Branded Content Specialist

Lowyat Media Group is looking for a dynamic, organized and forward-thinking Branded Content Specialist to join our growing team. This individual will be responsible for helping oversee all branded content executions, from both initial ideas and execution. The ideal candidate must have a passion for content creation and armed with writing experiences.

You will need to be familiar with digital media, web, social and creative/production to lead the charge to put together thoughtful pitches for branded content.


  • Participate in new business pitches by leading creative brainstorming with regard to research and development of activation plans.
  • Work closely with Lowyat Media Groups’ editorial team and act as a liaison between the editorial and sales teams to ensure cohesive content strategy.
  • Collaborate across a team-based environment spanning all key agency departments and functions — brand strategy, creative, ad ops, project management, account and production.
  • Work across teams to ensure accuracy of the message, alignment across media channels and quality of content across a variety of key clients.
  • Develop audience insights that can be applied to campaigns and aid in regular reporting on KPIs delivered by content campaigns.
  • Work closely with the team to ensure marketing insights and recommendations align with the overall strategic plan for campaigns across clients and projects.
  • Perform other tasks as required or assigned that are reasonably within the scope of duties enumerated above.


  • 1-3+ years of experience in strategic and content development.
  • Strong writing and editing skills (including business/financial/consumer technology/ lifestyle), as well as experience working with freelancers.
  • Previous experience in a digital-oriented agency or publisher environment and developing integrated marketing campaigns preferred.
  • Proven ability to work across teams and able to create strong, positive, collaborative working relationships.
  • Creative problem-solver who is able to work with speed and is readily adaptable to changing priorities in a fast-paced work environment.
  • Excellent communication and interpersonal skills with a strong command of language and writing.
  • Ability to interpret various forms of research and utilize digital analytics tools such as Google Analytics and Adobe Analytics.
  • Strong understanding of the digital ecosystem, social and digital platforms, usage behaviours and ad formats.
  • Familiarity with Google product suite (Drive, Sheets, Slides), Microsoft Office product suite (Word, Excel, PowerPoint), and Apple product suite (Keynote).

If you wish – and this will be a huge bonus – you could also send us a presentation deck (no more than 7 slides) or a video (no longer than 1 minute) to share with us more about yourself.

Only shortlisted candidates will be notified

Business Unit: Voxel Asia
Job Category: Editorial Revenue
Job Type: Full Time

Apply for this position

Allowed Type(s): .pdf, .doc, .docx